Many people say that attitude matters. It influences a person to behave in a certain way. In fact the behavior of a person is a reflection of the attitude of the person and who the person is. Therefore Oberko (n.d) contends that entrepreneurs who want to see themselves at the top must take time to work on their attitude. Attitude is assumed to a better explanatory factor for a career choice than demographic variables (Robinson, Stimpson, Huefner & Slatter, 1991)
They argue that attitude influences confidence, enthusiasm, inclination and aspiration toward entrepreneurship. A Jen (2002) defines entrepreneurship as a personal perception toward value, benefit and favorability of entrepreneurship which affect their intention to venture into a new business area. However, others offer different understanding about entrepreneurial attitude.
For them, entrepreneurial attitude is not just a matter of personal perception but it is an individual feelings, thought and conations toward entrepreneurship. It is considered as a function of value, belief and favorability of entrepreneurship (Schultz & Oskamp, 1996. Still others have seen entrepreneurial attitude as personality traits that are born with the person which include achievement oriented, innovation, and entrepreneurial esteem.
As personality traits, entrepreneur has been defined as a maker of motivated decisions, and a bearer of risk, as one who undertakes to manage business ventures. Entrepreneur is seen as innovator (Schumpeter, 1934) , an organizer and bearer of risk (Shapero, 1975). Newest literature has also characterized entrepreneur as a person who has great imagination, flexibility, creativeness and innovativeness; a person who is ready for conceptual thinking, who sees a change as an opportunity for business (Richards 1999, Kao et al. 2002, Timmons 1997).
Though academic literatures have different views on the entrepreneurial characteristics that are most important, however, building on definitions as well as the findings of literature review that we have presented above, we would like to highlight the following concepts about entrepreneurial attitude that we need to go further into this study. The basic premise of the study is that the enterprising persons share the same entrepreneurial characteristics and these characteristics may be enhanced or nurtured through education (Caid, 2013).