Author: camila

One stereotypical image that sometimes hovers around the concept of the “entrepreneur” is the conniving, step-on-anyone-to-get-ahead, wheeler-dealer — a kind of J.R. Ewing personality who […]

Steps in your Startup What is design thinking? Design thinking is a user-based approach to problem-solving that combines spontaneous, creative thinking with extensive, hands-on testing. […]

In order for the innovation to be successful, the design thinking methodology is used, which increases the predictability of success, speed of market penetration and […]

Business incubators are essentially organizations that increase the survival rates of innovative startups and support the entrepreneurial process. Incubators earlier used to focus mainly on […]

Conducting a market validation is one of the tools commonly used by the most successful business owners. This allows them to make better-informed decisions regarding […]

What does it take to be a successful entrepreneur? Other than some few traits that many successful entrepreneurs share, being a self-starter can make you […]

Market validation is an essential step in the product development process between having a new product concept and starting the process to create it. As the name […]

Uncertainty in businessWhen we refer to uncertainty in business we traditionally think about a future on which we have poor or no probabilities at all. […]

Having to nurture a failing small business isn’t any entrepreneur’s dream. But sometimes, it happens. It happened to one of my startups during the Great […]

The theory of self-efficacy was originally introduced by Bandura . Self-efficacy can be seen as a person’s ability to manage the actions needed  and the personal competencies […]